Using Social Media Platforms to Amplify Public Health Messaging
Ogilvy Washington and the Center for Social Impact Communication at Georgetown University have released a white paper, Using Social Media Platforms to Amplify Public Health Messaging, developed and created under the 2010 Social Marketing Fellowship
If you're new to using social media for social marketing this is a clear and well-structured introduction to the key concepts and best practices. If you're an old hand then there are some useful statistics with great references to the original sources.
