Opposable Planets » Old Spice Still Smells like Old Advertising
So it goes with the social media land grab currently underway as every major corporation rushes to stake a claim on our attention and our loyalty. They are co-opting a medium whose fundamental and radical proposition is a promotion of interpersonal connection, many-to-many communication, and the privilege of social norms over business norms.
Found via @euan. A few people I know have raved about this advert, but for me there was still something uncomfortable about it. I think this blog post from Opposable Planets may have nailed it.
