Simon Booth-Lucking

So it goes with the social media land grab currently underway as every major corporation rushes to stake a claim on our attention and our loyalty.   They are co-opting a medium whose fundamental and radical proposition is a promotion of interpersonal connection, many-to-many communication, and the privilege of social norms over business norms.

Found via @euan. A few people I know have raved about this advert, but for me there was still something uncomfortable about it. I think this blog post from Opposable Planets may have nailed it.

Emerging media powers such as Amazon, Facebook, Apple and Google [are competing] to fence off a digital landscape that is only just coming into view for most of us.

This captures quite well a nagging feeling I have about where the web is going. Particularly sad for me is the "just coming into view for most of us" part, which implies the loss of the open web to the mainstream experience.